Privacy and Cookies Policy

This privacy and cookies policy sets out how the owner of, Applied Measurements Limited (hereafter referred to as ‘AML’) uses and protects any information that you give AML when you use this website.

AML is committed to ensuring that your privacy is protected.  Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.  AML may change this policy from time to time by updating this page.  You should check this page from time to time to ensure that you are happy with any changes.  This policy is effective from 28th May 2012.

We may collect the following information:

  • Name, job title and company name
  • Contact information including telephone and fax numbers and your email address
  • Your postal address

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

  • To reply to enquiries and information requests
  • To provide updates to our blog via email (only supplied via double opt-in sign up process)

We are committed to ensuring that your information is secure.  In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information that we collect online.

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website.  Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement.  You should exercise caution and look at the privacy statement applicable to the website in question.

You may choose to restrict the collection or use of your personal information in the following ways:

  • We will only contact you in response to requests received by you.  If you would like us to remove your details from our system once your request has been fulfilled please advise us by sending an email to
  • If you sign up to receive updates to our blog via email you can unsubscribe at any time using the unsubscribe link at the bottom of the latest update email.

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so.

You may request details of personal information which we hold about you under the General Data Protection Regulation (GDPR).  If you would like a copy of the information held on you please write to Applied Measurements Ltd, 3 Mercury House, Calleva Park, Aldermaston, Berkshire, RG7 8PN, UK.

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address.  We will promptly correct any information found to be incorrect.

Our Use of Cookies

A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site.  Cookies allow web applications to respond to you as an individual.  The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used.  This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not.  A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies.  Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer.  This may prevent you from taking full advantage of the website.

First Party Cookies: these are our own cookies, controlled by us and used to provide information about usage of our site.

Third Party Cookies: these are cookies found in other companies’ internet tools which we are using to enhance our site, for example Facebook or Twitter have their own cookies, which are controlled by them.

First Party Cookies

This site does not use any first party cookies.

Third Party Cookies

We use a number of external websites and services to provide additional functionality on our website.  The cookies set by these third parties are listed below along with their purpose.  We do not have any control over these cookies.  Links to the corresponding privacy policies of these external sites and service are provided, these should be checked for further information.

ProviderNamePurposeMore Info
Google Analytics _utma
These cookies are used to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited.Google Privacy Policy
Google Maps NID
These cookies are used by Google to store user preferences and information when using Google Maps.Google Privacy Policy


Set by Twitter to allow tweets to be made and the number tweets to be displayed.Twitter Privacy Policy
The Facebook Social Plugin which allows content to be embedded.Facebook Privacy Policy
Set by YouTube when viewing videos that have been embedded onto the website. Google Privacy Policy
FeedBurner (Google)SSet by Google's FeedBurner service which allows users to sign up to receive blog updates via email. Google Privacy Policy

How To Turn Cookies Off

Most browsers accept cookies automatically, but browsers can be configured not to accept them or to indicate when a cookie is being sent.   The cookie preferences can usually be changed by visiting the ‘Options’, ‘Settings’ or ‘Preferences’ menu in your browser.  Information on changing the cookie settings in some of the most common broswers can be found by using the links below.

Internet Explorer   |   Firefox   |   Chrome   |   Safari

Third Party Services

We use YouTube to provide embedded videos on our site and advised that this service may collect usage information.  In addition, we also utilise social media buttons from Twitter, Facebook and Google+ to provide sharing functionality, this involves the use of scripts from third party sites that may gather usage information.